Today we started with an early intern meeting, during which
we went over the importance of creating and monitoring mechanisms in order to
be as productive as possible. We also learned about “sparking,” a term used to
describe a method of promotion and active PR whereby an insider comments,
likes, or otherwise initiates hype on their own video, blog, product, etc. The
idea is that if people see that others are commenting on or enjoying whatever
you are marketing then they will follow suit. After working on researching
leads for Onpoint I was able to complete the TV stations section of my Rhode
Island media contacts list. During the latter half of the day the interns were
divided into two groups. My group’s assignment was to begin work on compiling a
list of sporting events, along with relevant contacts, where Jayna Lininger
would potentially be able to sing the National Anthem. I took on the
responsibility of compiling contacts for the minor league teams in Pennsylvania,
Ohio, and Kentucky. I quickly discovered that it was a more challenging task
than I had initially thought. Most of the minor league team websites are not
the easiest to navigate, and often times the contact information I was looking
for was either not present or required a bit of digging around. I will continue
work on compiling this list of contacts tomorrow.
-Robert Skolnik, PR intern, Esente Music Group
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