One of our biggest accomplishments was expanding the reward tier for our crowdfunding video. This is what we have so far:

$1: Personalized email/thank you and/or listed on our donor page on 1Loud Street

$5: Bracelet (similar to livestrong, with one of our phrases/ 1Loud Street)

$25: T-Shirt and Bracelet

$50: Be on the Limited Digital Playlist with all other backers

$100: Backer gets listed on our Featured Artist Page

$200: Musician or band gets to be in a tutorial video

$500: Backer gets guest spot on “Band Rescue”

$750: Backer gets 3 personal one on one Skype sessions with industry expert, Ron

$1000: Backer gets studio sessions with Jayna Liniger and Ron

I think that these rewards will attract a lot of investors because of how different they are in comparison to the rewards offered by other Web projects on Kickstarter.

We also discussed possible ways to promote 1Loud Street offline. The reason for this is that Kickstarter deletes projects with links that have been posted too frequently. I believe that the best way to go about this is to team up with local music schools and give them and their spots on the 1Loud Street website in exchange for promotion.

-Bijan Hennessey

An Autonomous Day

Today was left a lot up to us. The 1Loud Street team had to come up with goals and objectives to move forward. We came up with a few critical goals. We discussed and brainstormed the concept for which our brand will be on the 1Loud Street merchandise given to backers. We also developed a tier system for those backers. In addition we further discussed how to use social media to drive traffic to the video after finding out that Kickstarter can shut down your project if you try to spam people. We must be very careful with that. Also we discussed some companies that we can use to get the merchandise from. We still have a few questions that we need answers to in order to further develop our goals but we made some good progress today.

Nick Sarno
Endicott College
Marketing Intern

Rewarding Experience

Another day down at Esesnte. Today we spent a majority of the time planning the Kickstarter in the form of how we are going to reward our backers and how we are going to spread awareness about it. Hopefully, we can put all of these ideas to use soon and get everything up and running within the next month. It will be amazing to start seeing all of our notes, brainstorming, and ideas come to fruition. I think we have some very capable people who are willing to put in the work to make this project come alive.

Until next time...


Brenden Groom
Marketing & PR

Reunited

It's the middle of the week, and everything has been going according to schedule. I had a small issue with my lead search today. I was doing some research on leads to do with medicine, lots of business profiles are just names of doctors, so it was hard to find businesses/websites to add to the list. After having some experience with leads though, I've learnt a few trick on how to find information on those to get back on track.

The main focus of the day was One Loud Street. As soon as we were done collecting leads and analyzing websites for the "Focus 100" we discussed with one of the team members that wasn't yesterday, all of the notes that were taken yesterday, so he could be up to speed with what happened. And he added some of his. At the end of the brain storm session, we had a great set of ideas to hand over to Ron, in order to further discuss the direction the project is taking.

Finally, during the last hour of the day. We were asked to sum-up the progress made throughout the session with the One Loud Street team. Tomorrow, we're going to share a document we made, outlining everything we want to do with the Kickstarter project, and all the promotional ideas we have for the movie.

Juan Carlos Gonzalez

Endicott College

DJ

We start filming soon!

Today the other interns and I went over the different features for the cockpit page on 1Loud Street. We came up with a few other possible social media websites to include. Some of them will be more oriented to specific genres. For instance, adding a mixcloud button would be very useful to EDM musicians, but rock bands will find little use for it.

We also continued to do some research for the crowdfunding campaign. We decided that two possible rewards we could offer to investors could be livestrong style bracelets, and t-shirts. I think that these would be very popular if they were designed in a similar manner to merch that Rage Against The Machine makes. 

-Bijan Hennessey

Getting the Ball Rolling

Today the 1Loud Street team spend most of the day discussing what we are going to do for some of the features of the site and also for the Kickstarter video. We discussed the sites we think would be best be used for Cockpit. We also talked about some rewards Kickstarter backers would receive for their donations, and discussed a possible way to brand 1Loud Street. In addition, I worked on leads for a few hours. Really hoping we can write the video for the Kickstarter project this week. I think it needs to get done as soon as possible. We shall see.

Nick Sarno
Endicott College
Marketing Intern

Pushing Through the Week

Today, three out of the four interns (including myself) that are working on the One Loud Street project were here, so we had the opportunity to keep talking about how we're going to carry this out. We went over goals that we wanted to complete today, tomorrow and next week.

One of the main focus points of the day, was to create a short to-do list on certain aspects of One Loud Street, and see how we can specifically market each key feature that the service is going to provide to the user.

We came up with a solid list, where we elaborate on how instead of having One Loud Street be a stand alone app with different functionalities. We decided that it could be more beneficial if Cockpit was a standalone app, as opposed being a part of the One Loud Street bundle.

Additionally, one of the key things discussed today was possible gift ideas that could be given to people who back up the One Loud Street project on Kickstarter. This aids as an incentive in order for people to donate money to 1LS.

Finally, we're hoping that when the last member of our team is here tomorrow, we'll be able to have a talk with Ron, and anyone else working on the video. In order to write the video, and have a script ready to to be filmed whenever we are ready to film.

Juan Carlos Gonzalez

Endicott College

DJ

Always new. Always Exciting.

Glad to be back after a weekend of rest and activities. Today has been a different day than usual, since three out of the four interns that are usually on the same team as I am working on the 1 Loud Street project didn't come to the office today.

Leads was a big part of my day, since I had to focus on different things in order to be productive even without my colleagues being here to further work on the project. I had a good day with my leads, and was able to get a considerable number of them in order to further aid Onpoint with lead creation.

Analyzing websites for the "Focus 100" another significant part of my day. My working knowledge on how to analyze websites for the "Focus 100" has been more fruitful every time I go to analyze a website. I'm starting to have a deeper understanding on what makes a website look good, intuitive, user friendly, and easy to use, without having too much clutter and keeping it minimalist. I'm excited to keep working on this, since I'm understanding much more about the key elements that make up a good business page.

Finally, the Bully Buzz, and the Drunk Driving blogs need to have fresh content as frequently as possible. So I was assigned that task for the rest of the afternoon, where I found relevant articles to post on the respective blogs.

Juan Carlos Gonzalez

Endicott College

DJ

End of the Week

We went over a few more things for preparation next week. We have determined we will be writing the video on Tuesday with all the interns and Ron. I am very excited about that. We are also supposed to ramp up the Focus 100 process next week, which I am highly anticipating. I and the other interns have developed some solid plans for what we will do for when the video is on Kickstarter. We have mapped out the ways we plan to use social media sites to drive traffic to the site. I look forward to seeing what else we can to try to monetize 1Loud Street.

Nick Sarno
Endicott College
Marketing Intern

Promoting the Campaign

I spent a large part of the day researching ways to promote a crowdfunding campaign on a limited budget. I read on article that stressed the importance of promoting the campaign a few weeks before actually beginning it. I have come up with ways to do this using Facebook, Twitter, and Youtube that I'm going to discuss with the other interns at our next meeting.

I also researched the best ways to promote the campaign once it has begun. I think that the most useful websites for this will be Reddit and hypebot.

-Bijan Hennessey

Uh, And Another One

Another week in the books here at Esesnte. Today was filled with mostly doing some researching and planning for our attack next week. Next week seems to be the next big step since we will be deciding on the video, begin writing and filming it, and finalizing our marketing strategy.

Hopefully, next week we start to break ground and get deeper into the center of 1Loud Street. I believe in the product and think that what we take from other sites and offer originally is something that would succeed if presented and shown off the right way.

Ontop of all of that, I like being a part of the On Point side of things with helping Joe in the Focus 100 group analyzing websites, creating videos, and helping solve real world problems for the company.

Until next time...

Brenden Groom
Marketing & PR

Tomorrow... Next week... Next Month

We had a short talk today with Ron, where we discussed about the plan of action that we're going to take in order to make sure that we're always on track with the One Loud Street Project. As I mentioned yesterday, Ron is going to take the weekend to think of good ideas to write the movie. Tuesday morning come, we're going to get together all of the inters in the conference room so we can finalize the movie and go to the next part of the project.

A part of today's tasks also included to update the blogs the company runs. The Bully Buzz was my assigned blog to work on today. Having to research the news and find interesting news articles about bullying that go well with the blog. Some of the stories I've stumbled upon while looking for blog material are really sad. Though I'm glad I'm working for a place that helps prevent these strategies with increased efforts.

Overall, it was a great week to be at Esente, I learned numerous things from Ron, and accomplished a great deal of objectives I set myself for the week. It's going great, and as I've said before, things can only get better.

Have a great weekend readers, stay safe.


Juan Carlos Gonzalez
Endicott College
DJ

We're making progress

The other interns and I made a lot of progress on 1Loud Street today. We started off the day by discussing different possible concepts for the crowdfunding video. We also looked at an older storyboard for the video that was made by previous interns. We probably won't end up using many of their ideas, but it was very beneficial to see someone else's video ideas.

We just finished another meeting about different ways to promote 1Loud Street. We decided that Reddit should be one of the main websites for online promotion.

-Bijan Hennessey

Narrowing Our Gameplan

Today was our first day of the week where the whole 1Loud Street team was in. It is always great when everyone is here because we can make some good progress on our goals for the project. We had a great meeting with Ron today where he explained what our two main goals are going to be for 1Loud Street this semester. Firstly, we need to determine the best ways to promote the Kickstarter video once it is finished. Of course, it needs to be finished first which is a process that looks to be kicked in an extra gear in the next few weeks. The 1Loud Street team was able to map out of some of the tools and ways we plan to promote the Kickstarter video. It is great when we are able to generate ideas and work as a team. In addition, we determined our other goal will be to figure out the best way to implement the Thousand Song Strong aspect into the 1Loud Street project. We did not map out too much of a game plan for this but we have a general idea of what we are going to do, which is very important.

Nick Sarno
Endicott College
Marketing Intern

Empowerment

Today was a long one, and one of our most productive, filled with meetings, brainstorming, and Kickstarting. Having a round (rectangle) table discussion with Ron, Jenny, and the other interns about 10,000 Song Strong, 1Loud Street, and Live to Rock Again proved to be fruitful in generating ideas and getting everyone's wheels turning. We spent some time breaking down a timeline and outline of what our points of attack should be and what we should be focusing on. Afterwards, we created an outline of how we should plan on marketing the Kickstarter campaign, who we should target, and how we are going to get the project to be funded. I think with the collective talents of the four of us with Ron at the helm, we should be able to run a successful campaign, make some money, help some musicians, and save some lives.

Until next time...

Brenden Groom
Marketing & PR Intern

Back to 1LS

Having the entire intern team today has been great, since we've been able to discuss ideas we've had for a while now, but weren't all available at the same time to discuss them. One loud street was the main focus of today. We discussed various ways in which we can create awareness of the project once we have the crowdfunding video for it.

One of the ideas that we had in order to increase awareness of the product one it's finished. Was to use Reddit as a way to increase popularity of the website. Many articles/videos that are posted on Reddit, and make the front page, go viral and sometimes even make local/national news stations.

Social media is going to be a great part of 1LS, specially on marketing it initially. We went over different options on how to leverage, Twitter, Facebook, and some blogs that will help us promote 1LS.

We're going to start the filming for the movie next week, after Ron has a chance to compare ideas that were on the table before our arrival, and the ideas that we come up with before next week. After a decision has been made by him on which direction to take, we're going to keep moving forward with the project. For the mean time, we're working on other aspects of the project, such as the social media aspect.


Juan Carlos Gonzalez
Endicott College
DJ

Tuesday 9/16

We made some progress on Focus 100 today. We figured out how we will use Quick look to create the videos and use Vimeo to send them to companies. We continued our website analysis and lead generation. Unfortunately we were unable to make progress on 1 Loud Street today. I am really hoping we can get some good work in on Wednesday and Thursday when the whole team is here.

Nick Sarno
Marketing Intern
Endicott College

All the Videos!

Today, we spent a great deal amount of time with Ron polishing off some of the "Focus 100" ideas that we're started implementing today. A decision was made today, we're going to have Ron analyze some websites, while having the Quicktime application running in the background recording all of his movements on the computer. This is going to ease the website analysis process, since it speeds up the amount of personalized emails we're going to be able to send each week.

Leads was also a big part of the day, as it is everyday, but even more important today, since it was the first day where we counted the amount of leads we had in the day, and are keeping track of how many we get each day during the hour we spend doing leads every day.

Finally, the "Focus 100" team did a tes-drive of how the website breakdown would work if Ron was being recorded on the spot using the Quicktime application. The test went down smoothly, and we just have to polish some things off before we give Ron the green light.


Juan Carlos Gonzalez
Endicott College
DJ

We're almost ready to start filming

We started off the day by expanding our list of business contacts in Phoenix, AZ. After that, we analyzed the websites of several different local businesses. We each found several websites that appeared to be outdated and unprofessional. During a meeting, we discussed what changes could be made to improve the websites.

We then shifted our focus over to the 1Loud Street crowdfunding video. Our goal for today was to closely examine the filming techniques that were used in some of the most successful crowdfunding campaigns, and find ways to incorporate them into our video. We are all very excited to start filming.

-Bijan Hennessey

Good Start to the Week

Today was a productive start to the week. We took our first stab at really trying to analyze websites for "Focus 100." We each took a look at sites for companies in the Merrimack Valley area. Using our list we created last week on how to analyze websites we each took time to determine needs of certain websites we came across. We then compared our analysis and found many of the same observations. We are getting closer to mapping out how we are going to go about this project and had a productive meeting with Ron. In addition, we did some more work for 1 Loud Street. We talked about how this will be an important week for the video and we will be working to have a plan of execution in the following few days. I look forward to the work we can put into that this week.

Nick Sarno
Endicott College
Marketing Intern

Kickstarting the Week

Today the main target was to work on the "Focus 100". We had a very productive day learning how to analyze the websites.

There are various key elements we have to analyze in order to see what aspects websites are lacking in order to have a successful portal that helps them expand their business.

After having analyzed a number of websites, I have come to realize that many businesses just don't update their websites, or even try to add any information to them. Most of them are in a current state of backwards disrepair, having little working knowledge on coding and computer programing, even I know that it would just be easier to create a new website for some companies, instead of trying to update, or make the current one better.

People don't know how make their business presentable online, and have a hard time creating a good website. In this day & age, it is essential for any company to have a good, polished, modern looking website, since it creates a lot of credibility for the business, and attracts potential customers.

Not having a mobile website, is one of the big mistakes made by a lot of the small companies. Most people do most of their browsing on their mobile devices, so not having the option to access your business website through a mobile device is a big mistake.

I've learnt a lot these past few days about the to do's and dont's of building a website. It's all helping me have an idea of the complications many business owners have when starting a company, the website being one of them. Now more than ever, have I come to realize how important it is to have a professional looking website.

Juan Carlos Gonzalez

Endicott College

DJ 

Focus 100 & Loud Street For Days

Nearing the end of my first week as an intern at Esente. I can definitely say I have learned countless things this last week about making lists for leads, thinking out of the box when it comes to finding the solution on how to make the 1 Loud Street project, a credible and unique one to the bands who are going to benefit form our service.

We have decided after numerous meetings that the best way to go forward with the 1 Loud Street project is to use Kickstarter as our initial method of throwing the name of the company out into the public for the first time to see what the reactions are.

We are currently working on a script and layout for the video we're going to make to feature in the 1 Loud Street page on the Kickstarter website. It has been decided that the video featured on the front page is going to serve the sole purpose of attracting customers in a bizarre/comical way, that leads people to view in depth all of the features and opportunities that bands are going to have when they subscribe for the service.

Finally, the Focus 100 project suggested by Ron earlier in the week is going great. We came up with a list that outlined all key aspects that have to be considered when analyzing a website that's in a state of disrepair, that owners are looking to update/build new ones.

I continue to enjoy myself even more than the previous day, and I hope to keep learning and enjoying myself during my time at Esente.

Juan Carlos Gonzalez

Endicott College

DJ

First Full Week Comes to a Close

As my first week comes to a close I can say that it has been a productive week in learning more in what we are looking to accomplish as interns. We learned what our schedule is going to look like going forward which is something that is very important to me because I need organization in order to succeed. I was very happy to see how we are going to dip our toes into a few things this semester, including lead generation, which though can be mundane is very important part of the sales process. In addition we will begin a process called "Focus 100" where we will analyze company's websites and determine their needs from a website design standpoint. And of course we will continue to work with 1Loud Street, which I am very anxious to get down to the meat and potatoes of the project. Hopefully by next week us interns will have made some progress in some shape towards it. I look forward to where we are going and hopefully I can pick up as much real world knowledge from my experiences and from Ron along the way.

Nick Sarno
Endicott College
Marketing Intern

Leads Leads Leads

Today we've focused a great part of the day on Ron's idea, the "Focus 100" which was introduced to the interns yesterday. This project is going to take great group effort, and will show how much we can accomplish if we work together on these key 100 clients we're focusing on each week.

I can already say that I'm learning a great amount on how to build lead lists. Making sure they all have the elements required in order for them to be organized in such a way that allows us to find what we're looking for in an easy and very efficient way.

As Ron has specified during various points during my internship, dealing with lists is never fun, and not the most entertaining task either. But it has to be done in order to attract potential clients to Onepoint. As boring as it may sound. I've come to realize that I like looking up new businesses and enjoy analyzing their broken websites, and do learn many things on what, and what not to do when it comes to building a website, or having someone build a website.

I'm certain I'll continue to learn new things everyday while being with the Esente/Onepoit team. Additionally, I can definitely say I enjoy coming to work every day.


Juan Carlos Gonzalez
Endicott College
DJ

Week 3

I have had an excellent first few weeks at Esente!  

The other interns and I have made a lot of progress on the storyboard for the 1Loud Street crowdfunding video. We began this project by analyzing the most successful crowdfunding vidoes and discussing how to make our video similar to them. We then made sure to have the video mention that 1Loud Street has value, credibility, uniqueness, and urgency.

We have also been collecting the names of different unsigned bands  that we believe may be interested in 1Loud Street.  Since each of us is interested in a different style of music, we have each focused on finding musicians in our areas of expertise.

As this has been taking place, we have all been learning more and more about the different tools that 1Loud Street places into the hands of musicians. 

-Bijan Hennessey

Keeping the Engine Running

Today has been a busy/hectic day at Esente. It hasn't been a week since I joined the team, and I can already foresee that the rest of the semester is going to be as productive, and will definitely get more challenging as the weeks go by.

Ron made a big decision today that is going to have a great impact on the company. He came up with something called the "Focus 100" which basically allows Esente/Onpoint to have a solid steady stream of cash, that we're going to be able to use to fuel other projects that are being carried out throughout the company.

The "Focus 100" is going to allow us to have a broader reach, and have more depth when it comes to doing research about our clients. We are going to do more in depth research of our clients websites, analyze them, determine the key problems that isn't allowing their business to grow any further, and offer our service with a free evaluation.

If executed correctly, this should be a great revenue stream for the company, and and strenuous as it sounds, it's something that has to be done. I will definitely pay close attention to how this is going to be carried out, since it's a quintessential part of the business that I'm looking forward to learn about.

Juan Carlos Gonzalez

Endicott College

DJ

Some More Progress

Today we continued to add to the list of the top 20 bands in 200 markets. We have over 50 bands on the list now. We also added more leads to the email list. Ron had a meeting with many of us to explain the importance of lead generation. He explained it as spreading seeds to grow a tomato plant, which is a great way to put it. I have done a good amount of lead generation in the past as well as cold calling, and I know how critical of a step it is. He also explained a new project which will begin that will focus in on company's websites more specifically and finding really good leads by having those sites go through a checklist to see if they have good potential. We shall see where the progress is for 1 Loud Street. I hope to work on that more this week.

Nick Sarno
Endicott College

Beginning of the Week

Today I searched for new bands to add to our growing list of possible artists to reach out to for the launch of 1 Loud Street. I had some success and look forward to really honing in on the target groups. I also added a few recent stories to the Drunk Driving Prevention blog. In addition, I researched some leads.

Nick Sarno

The Search Continues

Today, the search continues while the other interns and I browse the web in order to find underground, not so well known and possibly struggling musicians, to have a solid list of bands to contact for the 1 Loud Street project, which was assigned to the other Esente interns and I.

Being out on the look for new bands to add to this list has definitely expanded my musical knowledge. Being a DJ, I focus only on a few genres, which I enjoy to the very death of me. Though being able to listen to bands/genres I have never listened to before has sparked my curiosity for new music.

After having been here for three days already. I can say it's definitely been a lot of fun, and I'm already learning countless things I didn't think I could learn in such a short period of time. 

Ron has been of great help during the meetings he has had with the interns to share his ideas on the 1 Loud Street project. His experience and way of thinking has definitely made change my perspective on a few things, and has also aided me to think outside the box even if it's hard to do so right now.

With time and patience I am sure I will continue to learn lots of new things here at Esente. I'm already learning how a non-profit company works, and the goals that they have. There are endless things I am yet to learn throughout the duration of the semester.

Juan Carlos Gonzalez

Endicott College

DJ

DJ Abroad

A new beginning,

My name is Juan Carlos Gonzalez, I was born in Mexico and lived there for 19 years of my life, I went to a British international school for a great part of it. This greatly aided my learning of the English language, which dramatically increased my chances of fulfilling my dream of being able to go to a college in the United States, same way my father did when he was given the opportunity to attend Texas A&M.

I'm currently a student at Endicott College, studying to obtain my bachelors degree in business administration, with a concentration in marketing. I decided marketing would be the ideal concentration for me owing to the fact that I've always been a creative thinker and enjoy being around other people who have a prolific and visionary mind.

I live for the sport of soccer, and have always been a big fan of the Spanish team Real Madrid.

Soccer (as the US likes to call it) and some key players of the sport have been very important in my upbringing. I've always followed the hardest working, most successful athletes to play the sport.

I use the passion & determination they have for the sport, to fuel my own fervor & dedication to achieve short term, and long term goals in my life.

I have a burning passion for music and I'm currently a bedroom DJ who enjoys playing house parties with the occasional gig at a bar with one of my DJ partners.

I picked up the hobby year and a half ago when I realized I was getting bored of the music I was listening to, and wanted to find a new way to able to enjoy my music even more than currently did at the time.

After some research, and friends who let me play around with their equipment. I decided I wanted to become a DJ. I've spent a significant amount of time with his hobby, and I intend to do it for as long as I enjoy it. Which will probably be always, since I love music too much.

Last but not least, I'm very excited to be be a part of the team and hope to do great things with my colleagues during my time at Esente.

Juan Carlos Gonzalez

Endicott College
DJ

Nick Sarno Introduction

Hello,

My name is Nick Sarno. I am a Senior at Endicott College studying Business with a concentration in Marketing and minor in Communications. My time at Endicott has taught me so much about myself as a professional and as person. Through my internships and my experiences in class I have developed my communication, creativity, and organization. I do not have any experience in the music industry; I have never been in a band nor do I have any musical talent whatsoever. However, I am a fast learner. I will do everything to understand the music industry as well as I can in order to make valuable contributions to 1 Loud Street. I worked for a recruiting company over the summer, and even though I had no experience in the recruiting industry, I was able to pick up the basics and the essentials quickly. I became an intricate part of the operations of the company during my time there, and I plan to have the same impact at Esente as well. I try to listen and learn as much as I can.  I am not someone who speaks just to speak, instead I make sure everything I say has value. I am very excited to get started with 1 Loud Street and work with the other interns to create something that looks to be very promising.

Nick Sarno
Endicott College
Marketing Intern