Keeping the Engine Running

Today has been a busy/hectic day at Esente. It hasn't been a week since I joined the team, and I can already foresee that the rest of the semester is going to be as productive, and will definitely get more challenging as the weeks go by.

Ron made a big decision today that is going to have a great impact on the company. He came up with something called the "Focus 100" which basically allows Esente/Onpoint to have a solid steady stream of cash, that we're going to be able to use to fuel other projects that are being carried out throughout the company.

The "Focus 100" is going to allow us to have a broader reach, and have more depth when it comes to doing research about our clients. We are going to do more in depth research of our clients websites, analyze them, determine the key problems that isn't allowing their business to grow any further, and offer our service with a free evaluation.

If executed correctly, this should be a great revenue stream for the company, and and strenuous as it sounds, it's something that has to be done. I will definitely pay close attention to how this is going to be carried out, since it's a quintessential part of the business that I'm looking forward to learn about.

Juan Carlos Gonzalez

Endicott College

DJ