Making progress on Don't Test Me

     I started the morning by collecting leads for OnPoint's Phoenix Division. I'm slowly getting faster at all of this data entry! After that, I posted an anti-bullying and an anti-drunk driving article to the Esente blog.

        Once that was taken care of, I switched my focus over to Don't Test Me. We continued to collect a list of websites and blogs that we can use to promote our crowdfunding campaign. Doing this all day wasn't exactly the most exciting work I've done at Esente, but it's going to be worth it once the website is up and running.

-Bijan Hennessey

Keep testing me

Today we spent a good portion of the day with lead collection. We moved away from analyzing websites for the "Focus 100" for a while. Instead we focused on the Phoenix & veteran owned businesses lists.

Things are going good with the “Don’t Test Me” project, we spent more time expanding the media list we created a few days ago. It’s been entertaining though also cumbersome due to the repetitive nature of the task. In the end, it’s a key element in the project that has to be dealt with in order to create and increase exposure of the project once it goes live.

It has been very interesting and educational working on this campaign. I’ve already learnt so much about crowd funding, the steps (as Ron calls it “playing chess backwards”) that lead to the final product, all the small pieces and details that make-up the entire project and media list creation.


I’m definitely excited to see this project be finalized and launched in a month's time. It's been a great learning process, brimmed with trail and error.

I'm proud to say I'm developing great working knowledge on the outline and schematics of creating a crowdfunding business/project.


Until next week,

Juan Carlos Gonzalez
Endicott College
DJ

Another Busy Day at Esente!

         I began my day by collecting leads for Onpoint's upcoming Phoenix branch. Though this has been a somewhat tedious task, doing it every morning has definitely improved my overall speed in data entry.

         After doing this for about two hours, I switched my focus over to Don't Test Me.

Our main goal for today was to collect a list of anti-animal testing groups and celebrities who may be willing to help promote our crowdfunding campaign. I don't think that many big names would be willing to post anything special about Don't Test Me, but we might be able to convince them to re-tweet us. Even if that does not work, there are still plenty of facebook groups that we could post links to our website and crowdfunding video. We're going to make our social media pages soon, so we'll see how these techniques go. 

-Bijan Hennessey

We Love our Dogs Here

Our most recent project is a very exciting one, and I'm glad to say we're making great progress on it.

It's called "Don't Test Me". For this project we are looking to create a dog book where we include the photos of 50 dogs, which owners are going to submit in order for us to put together and launch as part of a campaign looking to put and end to animal testing for non-essential products. 

Products in these category can range from the cosmetic industry to the perfume one. We are trying to raise awareness, in order for people to stop buying products from the companies that test on animals, and opt for the brand that doesn't  even if the price is higher than the company hurting our pets.

We have made great progress with the project. And as long as week keep pushing through, and tackle every task as efficiently as we have in the last two weeks, we are going to have a final product within the next month. 

I'm very excited to be involved at such depth in such an important project for the company, and can't wait to see the final product in a few weeks time.

Juan Carlos Gonzalez

Endicott College

DJ

Woof.

What a long week has just passed. Out with mysterious (non-Ebola-like) symptoms that are still being tested on (don't worry I'm not contagious...), I'm back to help shovel coal into our newest train car on the Sentient Express, Project Beagle. The project has huge potential to not only do extremely well for itself and if it does work out, taking what we know works and what doesn't we will be able to streamline our methods into producing future projects with the same rubric. Just in my first day back it seems as though there has already been a multitude of progress made in the creation of the idea. It'll be sad to put 1Loud Street on the back burner for a while, but I am ecstatic to see what kind of progress we can make on this new path.


Until next time...

Brenden Groom
Marketing & PR
Coal shoveler for the Sentient Express

On your marks, get set... GO!

It's Monday once again, and as always, excited to be back at Esente ready to tackle this weeks problems. Today was a very interesting day, the office was hectic (in a good way), it's great seeing everyone work together and collaborate when there's a task at hand that has to be tackled as a team.

I feel more and more comfortable as the days go by, and I start to have a more in depth understanding of how everything works at Esente, Onpoint and Target Marketing.

Today was a good day for leads, since I'm starting to collect leads faster, and more efficiently than when I started working here. In addition to leads, I am also gaining more experience when it comes to analyzing websites for the "Focus 100".

I have learnt a lot on website building, the do's & don'ts and the basic layout of one. After seeing numerous websites all day, it's exciting trying to find things that are missing, or that should be edited in order to make the page a more efficient one to generate business for the business owner.


Juan Carlos Gonzalez
Endicott College
DJ

"I Don't Want To Be Here..."

... Is what some people might say, but I am a believer in what is going on within the walls of Esente. Today was filled with the normal horse play in the conference room talking about music, politics, and ISIS of course. The highlights of the day though, were spent hammering out our version of the 1Loud Street Kickstarter video. Hopefully when we have our proposal ready for Ron it will be something fruitful to work with and not another step backwards. Other than that, I'm just hoping that all this sickness plaguing all of us flutters away soon and we can all breath easily again.

Until next time,

Brenden Groom
Sick and tired of being sick and tired...
Marketing & PR