Less Fun, More Funds...

…is the new company-wide slogan Ron introduced to the team today.

After an extensive meeting with the Onpoint team today, it was concluded that we had to focus on more specific things in order to increase lead conversion and revenue for the company.

The main focus was leads and sending more emails each week.  This is going to be achieved by having “Team 2” (as Ron referred to it), work on a series of projects that are going to benefit the firm in the long run, though the tasks at hand are going to be less fun and more repetitive with less creative aspects to them.

Fun and creativity has to be sacrificed for a short time before we can start targeting projects that entail a more creative aspect to them. In the long run, this is something that will benefit the company in numerous positive ways, financial growth being the main area of focus for this project.

I’m excited as always for new projects, since they all add new and valuable skill-sets to my daily thirst for working knowledge on business and marketing. In addition to acquiring business knowledge, I'm also going to implement skills I’ve learnt during my time at Onpoint and build on them.

Juan Carlos Gonzalez

Endicott College

DJ

Making progress

          I started the day by collecting leads for Onpoint's upcoming phoenix division. My lead numbers were a little low today because the business categories that I was focusing on had a lot of dead links and expired listings. I still managed to sort through them and find the companies that are still active.

           After that, I shifted my focus over to posting articles related to drunk driving and bullying. The drunk driving article was about a man who is now facing 7 years in prison for accidentally killing someone when he drove through a red light. Police found that he had a blood alcohol level that was three times the legal limit. The bullying article was about a high school student who had been shot and killed in what was probably a drug related incident. What made this especially tragic was that the student started using drugs and being involved in criminal activity after he had been bullied for putting on weight. The article greatly demonstrated how bullying can negatively transform a person. 

-Bijan Hennessey

Leads For Everybody

It was a very different week for me this time, since I was out of the office for a couple of days due to an illness. Regardless of that though, It's always nice to be back and feel welcome to my workplace.

Today the objective was lead generation and updating the blogs. For the first portion of the day, I spent my time collecting leads for the company, which I can definitely say I've gathered a great amount of working knowledge on. 

It's great to know that I know have a skill set, that allows me to create a list of leads, and organize them in such a way that the list can be shared and updated efficiently by people working in the organization.

The second half of the day involved generating leads for the "Don't Test Me" project, the list involves collecting the information of various blogs, Facebook and websites that area against animal testing, or are animal lovers in general.

As always, I'm very excited to see how much the project grows each week, and can't wait to see it finalized.

Juan Carlos Gonzalez

Endicott College

DJ

Another week gone, another week closer to success!

As every week goes by, it's satisfying to see the progress being made on the 'Don't Test Me campaign we've been working on for the last month.

We had a meeting today in order to go over aspects of the project that are ready to be taken to the next level. We also followed to discuss some key characteristics that have to be solved before the end of the week in order to keep pushing through at a steady pace without falling back on details that can be solved quickly.

The excitement to see this project reach the final steps keeps increasing as we move forward and work out all the elements that are going to make it a successful one.

I'm very proud to say I'm working on a project that's looking to make a difference, raise awareness, and most importantly, inform people on what happens inside animal testing facilities, and they choices they can make in order to not support the companies that encourage it.


Juan Carlos Gonzalez
Endicott College
DJ

A Good Day for Introspection

Today was a very different day to others. Or least the beginning of the day...

As I made my way into the office today, I walked into an office wide meeting Ron was holding.
It was very interesting having Ron update everybody on how things are going. I've never been involved in such a meeting, though I'm glad to say it was also a positive one.

After having detailed the next steps we as a company are going to take, Ron proceeded to emphasize how the new road the company has to go down through is crowdfunding, and being able to make it a successful businesses, starting with the "Don't Test Me" campaign we've been working on for the last month.

It was great hearing how, even though we have some problems to push through in order to take the company to the next level, there are many positive things that were highlighted , in order to motivate everybody and reach that magical "boiling point" to create steam and be successful.

As every day goes by, my working knowledge about Onpoint and Esente increases, which leads me to become more efficient at daily tasks and aids my understanding of new ones thrown my way. I'm excited to say how comfortable I have felt here, and how welcoming everybody has been.

Today made me reflect on the time I've spent here, how fast it's going by and most importantly, how much I've learned from everybody who works at Onpoint. I've applied knowledge I've acquired to my every day life.  Elements of success that will help me become a better leader and a great marketer. Two of the key areas I'm focused on while studying at Endicott.


Juan Carlos Gonzalez
Endicott College
DJ

Gotta love Monday. Gotta love November

New day, new week. After a very exciting, and very weird halloween weekend, with snow and all. It's nice to be back at Esente, ready to go full throttle with the "Don't Stop Me" campaign we've been working on for the last few weeks.

Today was focused on lead collection and updating the blogs we have. It was a specially interesting time searching for articles to post on some of the blogs. Owing to the fact that Halloween weekend news and stories always have a "weird" side to them. As one story detailed how a woman was pulled over for driving under the influence while wearing a Hello Kitty suit with mask included.

I am very excited to share some ideas tomorrow that I've had in mind for the weekend, and see if they can add value to the project so we can launch in a months time.


Juan Carlos Gonzalez
Endicott College
DJ