I've been running into some bumps with my leads for OnPoint Media the past couple of days. I've been on "Non-Classifiable" businesses in Cambridge which seems like it should account for nearly half the city, but evidently only the parts that no longer exist. Once in a while I'd get a string of companies with website, but even then most of them have moved at some point. More often than not, there is little or no record of them ever existing outside of the Manta page and GoogleMaps. One thing I've noticed is how many companies have Facebook pages that don't look like they've been touched since they were set up. Maybe they've 'Liked' a couple of other businesses in their neighborhood, maybe a park or the local fire department no one has 'Liked' them back and they've been left to wallow in unrequited advertising. It's like they set up the page because they read an article in the Wall Street Journal or the owner's kid in college told them that they "have to have one", but didn't bother thinking or asking about the next step. I don't know what the next step is but OnPoint Media does and perhaps if they left a way of getting in touch with them or at least periodically sent up a figurative flare of some kind so we knew they still existed, OnPoint Media might be able to help.
Travis Long
Esente Music Group
PR Intern
No comments:
Post a Comment