This Week as an Esente Music Group Intern

I had another mediocre day with leads this morning.  Most of my time was spent sifting throughout the Educational Services listing of Lawrence, MA.  Apparently of the 90-some-odd "educational services" in Lawrence, only a dozen or so include the Internet in their curriculum.  We're starting to build new lists this week.  I had been under the impression that we would be working on shopping malls and state fairs where Becca Levy and Jayna Linginger can perform, which I have already started on, but this morning there was some mention of high schools so perhaps we'll be doing both.  My media list is done.  Our National Anthem list is fairly complete but I happened to look over some of the other sections at the end of last week and found them pretty lacking so we may have to play a little bit of catch-up.

On a more general note, there is has been a lot of talk over the past couple of weeks about re-inventing the wheel, or to be more accurate, not trying to re-invent the wheel.  The basic premise is that nothing new is being done anymore.  For example, no one has done anything new in music for the past five years or so.  There are definitely some more fringe-culture bands who have truly unique sounds, but they don't make much more money than they need to survive, if that.  There was some mention of Mumford & Sons allegedly having developed a new sound, but there's really nothing new about them.  All they did was take bluegrass and ruin it.  But I'm not sure that that isn't indicative of a trend.  You may not be able to successfully reinvent the wheel, but it seems you can certainly break the wheel and sell it as something else, a horrible chair perhaps.  

Travis Long

Esente Music Group

PR Intern