This morning the office received a breakfast spread, courtesy of Becca Levy's parents, which was a pleasant. We're spending a little more time on OnPoint Media leads to today to make up for the snow storm yesterday, which means an extra pastry-fueled hour of lead time
In the second half of Monday, one of the other interns and I went over a generalized email that will be sent to bands to convince them to get involved in a Right Now/One Night Stand benefit concert in their home city. The first draft we were shown was pretty straight forward and decently written. Honestly, it probably would have been fine the way it was, but since we were given a chance to correct/build on it, I filled up just about every empty space on the page with barely (if at all) legible notes. The email outlines the benefits that bands can expect from being involved in the show. I tried to add a sort of tagline to each benefit listed. The idea being to make it more fun to read, to show some personality on behalf of Esente, and spell out the what the perks will mean to them (the bands). I think this is probably important since many of the potential recipients are sure to be idiots. Though the other intern and I agreed it made the offer sound a little scam-y, we both acknowledged that the appeal wouldn't and shouldn't be directed at fringy bands like ours. Fringy bands don't have any money and are too unambitious and passively cynical to consider taking an opportunity like the one we (at Esente) are offering. Overall, I think we made it slightly more effective.
Travis Long
Esente Music Group
PR Intern
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