At
the end of last week I took my first crack at handling the social networking
side of the music business. This
involved composing Facebook and Twitter posts in the name of Esente artists
Becca Levy and Jayna Lininger. This week
I’m working on getting faster at evaluating leads for OnPoint Media and making
quicker decisions about whether or not there is useful information to be found
(about a given company). This week we
will be helping to wrap up the preliminary work on the anti-bullying PSA/music
video for Becca Levy’s cover of “Fix You” by Coldplay. This included writing and making decisions about the text, sequence of frames, and refining the concept.
Travis Long
Esente Music Group
PR Intern
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