Esente Internship week 6, Monday

Last week (Monday), I spent the first part of the day conducting internet research developing a lead list for Onpoint media concerning healthcare companies in the Lawrence, MA area. Ron held a short meeting in which he stressed the desire to get our media lists finished up for every state.

I had already finished my first media list (VT), and was assigned a second list (PA) that someone had already been working on. I whined a little last week about how sloppy and chaotic it was (the girl who was working on it left the company). I finished sorting out all of the newspapers and filled in the ones that she missed from USNPL. I then spent some time sorting through the college radio stations & newspapers that she had found, and again filled in the blanks she had left. Finally, I spent a bit of extra time on the list adding some of the local TV news stations to the list, independent stations in particular, but also including many corporate stations.

I felt pretty good about the list being finished, and moved on to my anti drunk driving posters. I made a little bit of progress on one of them, but the day was almost over when I started. Earlier in the day, Tim and I got to show the other interns our design work for the first time. We showed our anti bullying posters and I also showed my examples of Becca Levy's fan art. The other interns didn't have much to say, sort of what I expected. Critiques are hard even for art students, so I imagined not many people would be too willing to throw in their 2 cents. Amanda made up for the silence and offered some great & productive feedback, though. I think overall the work was well received, which could also be why there were crickets chirping after Tim and I briefly spoke about the projects.

I was out on Wednesday due to a dental emergency. I had broken a part of one of my upper molars a while back & have been avoiding taking care of it for the time being, hoping that I could handle it after I graduate since I don't have dental insurance. Unfortunately, another piece broke on Tuesday night while I was eating some cereal before bed. Teeth breaking are like a nightmare come true for me, so I freaked out and had to deal with it the next day, missing both school and work. I'm fine now, but have to go back next week to get the rest of the tooth pulled - not looking forward to that.

- Ian Corrigan
Graphic Design Intern
Montserrat College of Art

Groggy Monday

The start to the new week has been a little more challenging than usual or expected. Although I caught up on plenty of sleep this weekend, I found myself quite groggy and tired until my second cup of coffee. However, my productivity did not suffer, reeling in my average business contact collection numbers for OnPoint Media at 23 building and construction companies in Lowell MA. Furthermore, the afternoon should carry on as expected with our new school and emergency department contact collection project for Essex County MA. This is similar to the media list collection in that we are looking for the same type of contact information but to ultimately get our music client school appearances, rather than press releases. Speaking of music clients, for the first time tomorrow, the current batch of interns will finally meet our biggest client, Becca, who we've heard so much about she seems like a mythical creature to us, but not for long.

 Until next time,

Bradley Simonsen
Wentworth Institute of Technology
Spring Semester 2013
Public Relations/Marketing Intern   

Esente Today

Well, so far today I have been able to sit at the desk with my handy computer open and everything ready to go, and no internet to use to do leads for Lowell-housing. Sometimes you have to roll with the punches and work on something else untill technical issues are figured out. I was able to finish that list and was assigned educational services for Lowell to collect leads from.
Jon Rose
Esente Music Group Graphics Intern

Activities Lately

Valerie Nelkin

St. Lawrence University ‘10

Graphics Intern 2013

Not much news to report today.  Got started on a couple of new art projects, just outlines to start drawing over digitally, not really anything ready to be posted for feedback yet.  Worked more on leads today, found using the Google Maps method gets me a lot more leads much more quickly than using Manta, though it is a bit more disorganized compared to using the Manta lists. 

Over the weekend I was happy to hear that everyone at the office got to see the draft of the “Fix You” video I put up, and that it seems to be going in the right direction.  Can’t wait to get it polished up and finally finished, and I’m sure the other interns who worked on it with me would like to see the final product as well.

I’ve also started to use the “modulate” method that Ron was talking about last time, but I’m finding myself blown away by just how much I have done so far in these few short months, which is definitely a good thing, though I can’t wait to start getting ideas for how to word the “modules” to really boost up my resume.

This Week at Esente Music Group

Leads went better today than they have been but I got lucky with my list.  I still don’t know how much of it is luck, speed, decisiveness, or the fact my car is probably leaking carbon monoxide through the heater, but I’ve been feeling slow. 

Last week, on a day that I was out, we were asked to compile a list of everything we’ve done so far at Esente Music Group for the purpose of learning how to spin them into more marketable skills.  I think I already have a good idea of how to do this with a good number of activities, but I do have a tendency to discount activities/events that seem minor or were easy to complete.  I hope to discover I have skills that either haven’t occurred to me yet, or I didn’t previously consider to be skills.  With any luck, I’ll turn out to be an Internet marketing/expert copywriter/music public relations guru/mini-golf acrobat/clandestine captain of industry.  That’s what employers are looking for, right?  

Travis Long

PR Intern

Esente Music Group

Today is my final week with The Esente Music Group. One of out main clients will be visiting the office on Tuesday and Wednesday. I'm excited to finally meet her because I feel like I already know her. So far today, I've been collecting leads and later I'll continue to work on the assignment I was given to work on collecting all the public schools in 5 towns. I made a pretty decent dent in it last time. I should be able to wrap it up before my last day on Thursday. Working here has been a rewarding experience and appreciate the opportunity that was given to me.
-Shellena Lambert

Case of the Mondays

Monday. Not a day I particularly enjoy, especially the waking up part on Monday morning. But it does mean a fresh start, with hopes of great productivity for the remainder of the week. Today I have been finishing up a list of potential clientele filed under the “passenger car leasing” list. Last week, many of the interns were having issues accessing the database from which we work. This week we were hoping for the site to be running like it had been in previous weeks. Upon arrival today, the site seems to be working properly. However, we did have a problem with the Internet connection for a while in the office, which means less productivity in conducting Internet research.

While I’m only here for a few, short hours today, I plan to make some time to work on another poster I have been thinking about. This new poster calls attention to cyber-bullying. I think I might use more simple graphics for this poster, while still getting the point across. I have only started the beginning stages for this poster, but I have a pretty good idea where I want to go with it.

Last week Ron mentioned that Becca Levy was going to be coming to visit for a few days. This is the week she should be arriving. As far as I know, she is supposed to come Tuesday and Thursday. I believe. It will be quite interesting to meet her, considering us interns have been adamantly working to promote Becca and her Right Now anti-bullying campaign. It should be interesting to meet her and understand her and her campaign a little better in person. From what I have heard and seen, Becca is a unique and talented performer with an amazing future ahead of her. Not many people her age are concerned about the detrimental effects of bullying, so Becca deserves great praise for her efforts.

Joe Wing
Salem State University '14
Esente Graphic Design Intern