Friday, August 23, 2013

Last Day

A true graphic designer processed an idea and / or concept and communicate visually. You must also possess the knowledge to develop a work that can be interpreted easily by the public. In turn you must know the visual environment and analyze the market and aim to communicate, to deliver quality work in compliance with customer expectations. Graphic designer's work covers broad spectrum, ranging from select, organize, prioritize, interpret, structure and decode the information and translate it to bring in a creative, innovative and original. Visual communication should be shocking and grab the attention of the viewer.


A good graphic designer seeks to convey the essential ideas of the message clearly and directly, using for this different graphic elements that will shape the message and make it easily understood by the recipients thereof.

Jorge Herrera
Graphic Design 

Thursday, August 22, 2013

As designers we are like to put our hands we love to direct the operation, the need to solve problem and start creating is our passion, for something we are dedicated to this, but it is often necessary to set aside the project of today and start thinking about the future, analyzing where we are and see where we are going.

Planning and goal achievement

This requires thinking to where we want to go, which is what we want to achieve, and in this way we can trace the path to achieve it, this is very important to visualize, transform those dreams into activities and activities into goals.

Through goals we can have a clear objective we want to achieve, whether it be the best illustrator, break into to some branch of design, achieving that position you've always dreamed of or creating a new product, the goals are personal and go hand in hand with your personality, which is why it is very important to be clear at all times where you're getting at

Jorge Herrera
Graphic Design

Wednesday, August 21, 2013

Graphic Design

Recently I have been trying to learn 3D modeling with Zbrush I thought it was a skill I should have give that in today's market is not enough to know how to use all of adobe suite you also have to have programming knowledge, 3D animation and photographic skills soon enough 4 years of college won't be enough to know all that, I am beginning to wonder if the nature of graphic design have change already or if it is just ignorance from  people that hire us.  I am definitely done with Massachusetts cover and now on to Connecticut. I will start first with research some first sketches to work on the composition  the gather images for the graphics and last the color I expect to be  done by tomorrow.


Jorge Herrera
Graphic Design

Tuesday, August 20, 2013

Last Day

I'm the last intern left, and I'm not really sure what to say at this point. I feel like I'd just be reiterating what I said in yesterday's blog. After lunch I'm going to do my best to finish my animation. If I don't I'll finish it at home and email it in, but I'd like to get it done today. I'm not really sure who Ron wants to do the voiceover so I guess I was always going to do the final version after my internship was over anyway. As long as the animation parts are done though it's fine.

Christine Clancy
Graphics Intern

Monday, August 19, 2013

Seems like I'm the only intern left today. My last day here is tomorrow, and it's been a pretty good summer here. I've enjoyed it and I'm proud of the projects I've been able to work on here. I think I definitely improved as an artist, and gained some perspective on the business side of things. If anything this internship has helped prepare me for employment.

Christine Clancy
Graphics Intern

Friday, August 16, 2013

Last Day

     Today is my last day at Esente! I am feeling pretty sad about it so I've been listening to a lot of upbeat music to brighten my mood. I started the morning collecting leads for the list that I started yesterday, which was Autos for Springfield, MA. It had over 20 pages on Merchant Circle and I got to page 19 so it's a bit annoying that I couldn't finish it in time, but I guess not the end of the world. It's weird to think that this is going to be my last time blogging and collecting leads as an intern here.
     After lunch I'm going to check a website that Amanda asked me to proofread/check to make sure there are no mistakes/that everything is working before the site goes live. Once I finish doing that I'm probably going to work on editing the photos of faces for Ron's "face the facts" of bullying commercial idea. Last week I collected a ton of bullying statistics from the stop bullying now website and I just have to start pasting them onto the foreheads of the faces that I found. That should take a while so it's probably going to be the last thing that I complete here! So strange.

Hollister Ream
Graphic Design Intern
Wheelock College '14

CD Cover



Massachusetts CD is going along well I have a good first sketch all the images I will need the only thing I am unsure is the color scheme that I could use but that's the last part of the project so I'm not too worried about it right now. I have come to thinks that doing project in which you have some emotional investment on it tend to cloud your mind, one self tends to idealized too much what we love instead of looking at it in a objective way if you want to create something meaningful you are going to have to take a step back and go back in with a new perspective detached from any idealized imagery, I know it sounds cold however it is very effective and some what rewarding when you are able to look into your self and see clearly what's affecting you.



Jorge Herrera

Graphic Design