A Drop In The Ocean

This anti bullying video features Right Now Against Bullying National Spokesperson Becca Levy. Becca is covering Ron Pope's “A Drop In The Ocean.” The song was huge success for Ron Pope in 2009, going all the way to number 19 in the Billboard Charts. The tune also gained prominence in 2011 when Javier Colon performed the song to a worldwide audience on television’s The Voice.

The video was designed, animated, and produced by San Francisco, CA native and Rhode Island School of Design's Lauren Ashizawa. Lauren conceived and completed the work while she was an intern at Esente Music Group in Beverly Massachusetts during the fall of 2012. 

Ashizawa’s hard work did not go unnoticed. Especially my Becca Levy herself. The Washington DC native and anti bullying advocate said  “Lauren did a great job getting our message out in the most creative way I could imagine.” 

Right Now spokesperson Laura Kelly states, “ We are very lucky to have all this young talent available to us. Perhaps the best way to help effect change in young people is through other young people. This collaboration is a great example of the power of music and creativity. I am very proud of Becca and Lauren.

“This was a very cool collaboration. Combining the power of art and music proved to be an extremely powerful tool. The way Lauren incorporated her amazing illustration skills with the animation just blew me away ” says sixteen-year-old Levy. “As for the music I love Ron Pope and I love the song as well. I always thought we could incorporate the song into a video somehow to raise anti-bullying awareness." 

5.7 Million Youths

Yesterday was quite a productive day for myself here at the Esente office, considering it was one of my two longer days. I began conducting Internet leads for OnPoint Media, like I would any other day. After about an hour and a half to two hours of research I managed to round up 36 leads for businesses filed under several different lists including, electrical, electronics, energy/resources, among several others.

Once I served my time for leads yesterday, I moved onto the list for Right Now. I continued adding school contacts into the master spread for this future event. It hasn't been too hard to find most of the contacts, but it has been troubling to find some of the police/fire department and union contacts. Anyways, it was still productive as I was able to add at least fifty or so contacts for one of the town's school systems I was assigned.

Later in the afternoon, I felt I needed a break from Internet research and felt the urge to be a little more creative. I chose to work on another poster I have been thinking about, and got a good amount of it completed. I'm still playing around with the text, the color, the positioning, the size of the text. I wanted to create something different, so I chose generic male/female symbols that create the background with a statistic on bullying as the main focal point. Here is a sample of what I have done so far, but more changes are to come.

Joe Wing
Salem State University '14
Esente Graphic Design Intern