One of our biggest accomplishments was expanding the reward tier for our crowdfunding video. This is what we have so far:

$1: Personalized email/thank you and/or listed on our donor page on 1Loud Street

$5: Bracelet (similar to livestrong, with one of our phrases/ 1Loud Street)

$25: T-Shirt and Bracelet

$50: Be on the Limited Digital Playlist with all other backers

$100: Backer gets listed on our Featured Artist Page

$200: Musician or band gets to be in a tutorial video

$500: Backer gets guest spot on “Band Rescue”

$750: Backer gets 3 personal one on one Skype sessions with industry expert, Ron

$1000: Backer gets studio sessions with Jayna Liniger and Ron

I think that these rewards will attract a lot of investors because of how different they are in comparison to the rewards offered by other Web projects on Kickstarter.

We also discussed possible ways to promote 1Loud Street offline. The reason for this is that Kickstarter deletes projects with links that have been posted too frequently. I believe that the best way to go about this is to team up with local music schools and give them and their spots on the 1Loud Street website in exchange for promotion.

-Bijan Hennessey

An Autonomous Day

Today was left a lot up to us. The 1Loud Street team had to come up with goals and objectives to move forward. We came up with a few critical goals. We discussed and brainstormed the concept for which our brand will be on the 1Loud Street merchandise given to backers. We also developed a tier system for those backers. In addition we further discussed how to use social media to drive traffic to the video after finding out that Kickstarter can shut down your project if you try to spam people. We must be very careful with that. Also we discussed some companies that we can use to get the merchandise from. We still have a few questions that we need answers to in order to further develop our goals but we made some good progress today.

Nick Sarno
Endicott College
Marketing Intern

Rewarding Experience

Another day down at Esesnte. Today we spent a majority of the time planning the Kickstarter in the form of how we are going to reward our backers and how we are going to spread awareness about it. Hopefully, we can put all of these ideas to use soon and get everything up and running within the next month. It will be amazing to start seeing all of our notes, brainstorming, and ideas come to fruition. I think we have some very capable people who are willing to put in the work to make this project come alive.

Until next time...


Brenden Groom
Marketing & PR

Reunited

It's the middle of the week, and everything has been going according to schedule. I had a small issue with my lead search today. I was doing some research on leads to do with medicine, lots of business profiles are just names of doctors, so it was hard to find businesses/websites to add to the list. After having some experience with leads though, I've learnt a few trick on how to find information on those to get back on track.

The main focus of the day was One Loud Street. As soon as we were done collecting leads and analyzing websites for the "Focus 100" we discussed with one of the team members that wasn't yesterday, all of the notes that were taken yesterday, so he could be up to speed with what happened. And he added some of his. At the end of the brain storm session, we had a great set of ideas to hand over to Ron, in order to further discuss the direction the project is taking.

Finally, during the last hour of the day. We were asked to sum-up the progress made throughout the session with the One Loud Street team. Tomorrow, we're going to share a document we made, outlining everything we want to do with the Kickstarter project, and all the promotional ideas we have for the movie.

Juan Carlos Gonzalez

Endicott College

DJ

We start filming soon!

Today the other interns and I went over the different features for the cockpit page on 1Loud Street. We came up with a few other possible social media websites to include. Some of them will be more oriented to specific genres. For instance, adding a mixcloud button would be very useful to EDM musicians, but rock bands will find little use for it.

We also continued to do some research for the crowdfunding campaign. We decided that two possible rewards we could offer to investors could be livestrong style bracelets, and t-shirts. I think that these would be very popular if they were designed in a similar manner to merch that Rage Against The Machine makes. 

-Bijan Hennessey

Getting the Ball Rolling

Today the 1Loud Street team spend most of the day discussing what we are going to do for some of the features of the site and also for the Kickstarter video. We discussed the sites we think would be best be used for Cockpit. We also talked about some rewards Kickstarter backers would receive for their donations, and discussed a possible way to brand 1Loud Street. In addition, I worked on leads for a few hours. Really hoping we can write the video for the Kickstarter project this week. I think it needs to get done as soon as possible. We shall see.

Nick Sarno
Endicott College
Marketing Intern

Pushing Through the Week

Today, three out of the four interns (including myself) that are working on the One Loud Street project were here, so we had the opportunity to keep talking about how we're going to carry this out. We went over goals that we wanted to complete today, tomorrow and next week.

One of the main focus points of the day, was to create a short to-do list on certain aspects of One Loud Street, and see how we can specifically market each key feature that the service is going to provide to the user.

We came up with a solid list, where we elaborate on how instead of having One Loud Street be a stand alone app with different functionalities. We decided that it could be more beneficial if Cockpit was a standalone app, as opposed being a part of the One Loud Street bundle.

Additionally, one of the key things discussed today was possible gift ideas that could be given to people who back up the One Loud Street project on Kickstarter. This aids as an incentive in order for people to donate money to 1LS.

Finally, we're hoping that when the last member of our team is here tomorrow, we'll be able to have a talk with Ron, and anyone else working on the video. In order to write the video, and have a script ready to to be filmed whenever we are ready to film.

Juan Carlos Gonzalez

Endicott College

DJ