Road Blocks

Upon arrival of the Esente office, I began diligently working on more Internet research for OnPoint Media. Today I was searching for businesses throughout Hanson, MA. Some of the lists I was assigned include computer hardware and computer software, consumer electronics, among a few others. It wasn't the greatest day for me for leads, but I managed to scrounge up a total of 22. This was one of the least successful day for leads for me. Many of them look promising, but ultimately come up short on some vital information.

The interns and myself also began trying to find ways around certain road blocks that we came across when contacting bands for the One Night Stand. We encountered issues on both Facebook and ReverbNation and were trying to find solutions to these issues. I'm not entirely sure how we will get past these problems, but it should be interesting. As with anything, you learn the more you do something. Our reaching out to bands to perform at the One Night Stand events was no different. Hopefully we will be able to find a definitive solution to the road blocks we have come across.

I was also able to work some more on another promotional graphic for one of the blogs. Specifically, I was working on a promo graphic for The Buzz On Bullying. I retained some of the aesthetic qualities of the original blog site, but took it in my own direction. I'm not entirely finished with the graphic, but I had made some good progress in reaching completion. Below you can see what I have done so far, but changes are inevitable.

Joe Wing
Salem State University '14
Esente Graphic Design Intern

Toothpicks In My Eyes

Considering I didn't go to bed until 3 this morning, I'm pretty exhausted today and can't wait to go to bed later! I'm in need of some serious sleep action when I get out of my classes later on in the day, or I could always sleep in my classes. Never really understood how people can fall asleep in a class. Or I could always find some toothpicks to keep my eyes open for the remainder of the day. Hmm..decisions, decisions.

Anyways I arrived at the office today shortly after 9:30, after dragging myself to my 8 o'clock class this morning. I jumped right into conducting more internet research for OnPoint Media. I still actually am working on these as we speak. Started looking throughout Belmont, MA today and had several lists to look through. Today is actually another good day for leads, for myself at least. I'm not entirely sure where my numbers are at this point, but I believe I've exceeded at least 30 or so, or at least that's what I'm hoping.


As today is one of my two short days here, I haven't had time to start working on my fourth promotional graphic for the Buzz on Bullying blog. I completed 3 already so for the three other blogs, but wanted to create one for each of them. I'm still kicking ideas around my head for the creative direction of this fourth promo graphic. I have to admit it was easy coming up with an idea for the other 3 that are already completed, but this one has put up a creative road block. I was on the blog, itself, to help get inspired and draw some inspiration, but with little success. Maybe I'm over thinking things, so perhaps I should step back for a while and see where I am. Tomorrow I would like to have the new graphic half completed, or ideally completely finished. We shall see where things are tomorrow afternoon.

Joe Wing
Salem State University '14
Esente Graphic Design Intern

Punch or Tickle

Today has been a day, to say the least. The usual Internet research for OnPoint Media for leads isn't going as well as I had anticipated. Yesterday I had hoped to surpass a number I collected the previous day, but I was unable to reach the quota I had set for myself. And I thought yesterday was a bad day. Today has been the worst day of leads I have done since I started them. I finished up a list of "other business services" in North Reading then continued onto several lists for Georgetown, MA.

Now I'm not sure if the other interns were having a similar problem, but it seemed that any of the businesses I was looking for didn't have a website or even a Facebook page. Really? Are these businesses just not able to afford a website or are they just ignorant to the times? Having a website or even a Facebook is HUGE in driving revenue for any business. The times have changed, and the means of reaching out to potential customers and clients has changed as well. Time to update and at least set up a Facebook page for people to check out. Pretty sure it doesn't cost anything to have a Facebook page, so some businesses could at least do this in order to attract some more attention.

Anyways... So I haven't had such a good day for leads, not entirely sure of the unimpressive numbers for today. I don't even want to think about that.

We also had a small meeting today with Ron who wanted to talk about the extent of our promotional doings yesterday. One of the points that he wanted to make was gaining the attention of someone who could be beneficial to our progress. The case yesterday was that one of the interns received an email urging them to stop spamming the Coldplay Facebook with messages. Ron wasn't entirely dissatisfied with this as he said if you want to attract someone's attention you can either punch them in the face or tickle them. Now of course, he didn't mean this literally. Rather you need to be aggressive in your approach or you chip away at at them until they acknowledge your efforts. Essentially we succeeded at what we were attempting to do, get someone's attention.

We started doing some promotional work for Becca Levy's cover of Coldplay's "Fix You". All of us interns were using various social media outlets in order to reach out to more people and drive traffic to Becca's YouTube video. We were utilizing Facebook, Twitter, blog sites and even reaching out to our own family and friends to get them interested in what we are working on.

So far the outcome for our efforts have paid off, as we were able to drive several thousand more viewers to the video and seem to be attracting some attention for Becca. I was able to gain the attention of an Anti-bullying page on Facebook and they had requested an Mp3 of the song to play on a radio show they host. This was pretty exciting to see that someone was genuinely interested in helping Becca spread her message. I can't wait to see what other results our efforts are able to bring.

Joe Wing
Salem State University '14
Esente Graphic Design Intern