Another week gone, another week closer to success!

As every week goes by, it's satisfying to see the progress being made on the 'Don't Test Me campaign we've been working on for the last month.

We had a meeting today in order to go over aspects of the project that are ready to be taken to the next level. We also followed to discuss some key characteristics that have to be solved before the end of the week in order to keep pushing through at a steady pace without falling back on details that can be solved quickly.

The excitement to see this project reach the final steps keeps increasing as we move forward and work out all the elements that are going to make it a successful one.

I'm very proud to say I'm working on a project that's looking to make a difference, raise awareness, and most importantly, inform people on what happens inside animal testing facilities, and they choices they can make in order to not support the companies that encourage it.


Juan Carlos Gonzalez
Endicott College
DJ

A Good Day for Introspection

Today was a very different day to others. Or least the beginning of the day...

As I made my way into the office today, I walked into an office wide meeting Ron was holding.
It was very interesting having Ron update everybody on how things are going. I've never been involved in such a meeting, though I'm glad to say it was also a positive one.

After having detailed the next steps we as a company are going to take, Ron proceeded to emphasize how the new road the company has to go down through is crowdfunding, and being able to make it a successful businesses, starting with the "Don't Test Me" campaign we've been working on for the last month.

It was great hearing how, even though we have some problems to push through in order to take the company to the next level, there are many positive things that were highlighted , in order to motivate everybody and reach that magical "boiling point" to create steam and be successful.

As every day goes by, my working knowledge about Onpoint and Esente increases, which leads me to become more efficient at daily tasks and aids my understanding of new ones thrown my way. I'm excited to say how comfortable I have felt here, and how welcoming everybody has been.

Today made me reflect on the time I've spent here, how fast it's going by and most importantly, how much I've learned from everybody who works at Onpoint. I've applied knowledge I've acquired to my every day life.  Elements of success that will help me become a better leader and a great marketer. Two of the key areas I'm focused on while studying at Endicott.


Juan Carlos Gonzalez
Endicott College
DJ

Gotta love Monday. Gotta love November

New day, new week. After a very exciting, and very weird halloween weekend, with snow and all. It's nice to be back at Esente, ready to go full throttle with the "Don't Stop Me" campaign we've been working on for the last few weeks.

Today was focused on lead collection and updating the blogs we have. It was a specially interesting time searching for articles to post on some of the blogs. Owing to the fact that Halloween weekend news and stories always have a "weird" side to them. As one story detailed how a woman was pulled over for driving under the influence while wearing a Hello Kitty suit with mask included.

I am very excited to share some ideas tomorrow that I've had in mind for the weekend, and see if they can add value to the project so we can launch in a months time.


Juan Carlos Gonzalez
Endicott College
DJ

Making progress on Don't Test Me

     I started the morning by collecting leads for OnPoint's Phoenix Division. I'm slowly getting faster at all of this data entry! After that, I posted an anti-bullying and an anti-drunk driving article to the Esente blog.

        Once that was taken care of, I switched my focus over to Don't Test Me. We continued to collect a list of websites and blogs that we can use to promote our crowdfunding campaign. Doing this all day wasn't exactly the most exciting work I've done at Esente, but it's going to be worth it once the website is up and running.

-Bijan Hennessey

Keep testing me

Today we spent a good portion of the day with lead collection. We moved away from analyzing websites for the "Focus 100" for a while. Instead we focused on the Phoenix & veteran owned businesses lists.

Things are going good with the “Don’t Test Me” project, we spent more time expanding the media list we created a few days ago. It’s been entertaining though also cumbersome due to the repetitive nature of the task. In the end, it’s a key element in the project that has to be dealt with in order to create and increase exposure of the project once it goes live.

It has been very interesting and educational working on this campaign. I’ve already learnt so much about crowd funding, the steps (as Ron calls it “playing chess backwards”) that lead to the final product, all the small pieces and details that make-up the entire project and media list creation.


I’m definitely excited to see this project be finalized and launched in a month's time. It's been a great learning process, brimmed with trail and error.

I'm proud to say I'm developing great working knowledge on the outline and schematics of creating a crowdfunding business/project.


Until next week,

Juan Carlos Gonzalez
Endicott College
DJ

Another Busy Day at Esente!

         I began my day by collecting leads for Onpoint's upcoming Phoenix branch. Though this has been a somewhat tedious task, doing it every morning has definitely improved my overall speed in data entry.

         After doing this for about two hours, I switched my focus over to Don't Test Me.

Our main goal for today was to collect a list of anti-animal testing groups and celebrities who may be willing to help promote our crowdfunding campaign. I don't think that many big names would be willing to post anything special about Don't Test Me, but we might be able to convince them to re-tweet us. Even if that does not work, there are still plenty of facebook groups that we could post links to our website and crowdfunding video. We're going to make our social media pages soon, so we'll see how these techniques go. 

-Bijan Hennessey

We Love our Dogs Here

Our most recent project is a very exciting one, and I'm glad to say we're making great progress on it.

It's called "Don't Test Me". For this project we are looking to create a dog book where we include the photos of 50 dogs, which owners are going to submit in order for us to put together and launch as part of a campaign looking to put and end to animal testing for non-essential products. 

Products in these category can range from the cosmetic industry to the perfume one. We are trying to raise awareness, in order for people to stop buying products from the companies that test on animals, and opt for the brand that doesn't  even if the price is higher than the company hurting our pets.

We have made great progress with the project. And as long as week keep pushing through, and tackle every task as efficiently as we have in the last two weeks, we are going to have a final product within the next month. 

I'm very excited to be involved at such depth in such an important project for the company, and can't wait to see the final product in a few weeks time.

Juan Carlos Gonzalez

Endicott College

DJ